There’s a lot of hype and clickbait around the EU’s revised copyright directive – a well balanced summary on the subject can be found here.
Let’s take a step back – the new copyright directive is not aimed against the freedom of speech or small creators; quite the opposite, it’s aim is to protect creators, big and small, from theft. All it does is shifting the burden from the creator to the publishing platforms, in case a piece of art gets misappropriated, and it specifically only targets big publishing platforms (in the latest amendment at the time of writing).
Of course do YouTube and Instagram/Facebook dislike that – even though it’s not a new responsibility, just a new means of enforcement, it might negatively impact their bottom line.
Will Article 13 ban memes in YouTube videos? From my point of view, memes are covered by the “Fair Use” clause, but I’m not a legal expert.
What it will finally ban though, is the use of copyrighted music in YouTube videos, monetized or not.